Renault Story in India

1Introduction

Since 2012 the Indian automobile sector is going by using a tumultuous period. Worsening macro-economic conditions in the country, large interest rates and rising insight costs are fast eroding the profitability of all of the car manufactures. Irrespective of price cuts and other incentives, car sales in India remained lethargic. Analysts are pointing into a second straight year of declining revenue in what was one of the planet's fastest developing auto market segments. The slowdown in the general automobile demand in the country was obviously a concern for the product managers of Renault. Though around all the gloom, Renault acquired some great cheer. As its launch in summer of 2012, Renault's compact SUV Duster's marketplace performance have been far further than the expectations of the Renault management. After having a string of unsuccessful relationships and product launches, the item managers in Renault acquired finally managed to launch an item which minted a chord with the Indian consumers. The very fact that SUVs have been registering good growth in an otherwise somnambulistic car market has clearly helped the Duster's cause. Yet, there was huge hard work devote by the Renault India crew to acquire everything right -- in the features and mileage to the final price. Right now amidst all the economic gloom and variety of new competition posed by new commences by Ford and Maruti, the coming year seems to be a much more challenging proposition. Merchandise management group of Duster was poring over the industry reports and surveys to work the next move. 2Renault's story in India

Renault is a French multinational vehicle company established in 1899 by simply Louis Renault and his two brothers. The corporation produces a range of cars and vans, and the past, pickup trucks, tractors, tanks, buses/coaches and autorail automobiles. In order to better scale up globally also to cross leverage the R& D knowledge, Renault and Nissan cast a strategic bijou in 1999. The Alliance can be described as strategic relationship based...