Kodak Strategy Analysis

 Kodak Technique Analysis Composition

Tactical Management Project Report


Published to

Dr . Himani Sharma,

Assistant teacher.

Submitted by simply:

Ajay Kumar Gangavarapu (B-39)

Kosaraju Srihari (B-40)

Sk. Gouse Etonne (B-36)

Vandana Singh (B-15)

Kajal Kumari (B-7)

Abhilasha Bhatnagar (B-6)


Kodak, is an AmericanВ multinationalВ imagingВ andВ photographicВ equipment, materials and servicesВ companyВ headquartered inВ Rochester, New York, United states of america and included in Nj. В It opened byВ George EastmanВ in 1889. Kodak is best known forВ photographic filmВ products. During most of the twentieth century Kodak held a dominant position in photo taking film, in addition to 1976 a new 90% market share of photographic film revenue in the United States. The company's ubiquity was such that itsВ taglineВ " Kodak moment" entered prevalent lexicon as being a personal event that demanded to be recorded for great grandchildren. Evaluation of Kodak's technique and current position in digital imaging Kodak could have sold alone in the 1980s or 1990s at an increased valuation that what it has or it could have relocated faster in to the digital technology, acquiring a greater discuss of market and, probably, the earnings from cellular phone cameras. During 1980s and 1990s, Kodak believed that: * the digital trend was not gonna happen (genuine uncertainty) 2. any strategy shift will permit cannibalization with their current film offerings * current consumers don't demand it (shifts in client base) and * you will see margin erosion

In 93 Kodak was struggling to get survival because of lethargic matrix management, enormous debt, couple of new products, shaky morale and cut-throat competition. Efforts were in progress via Fisher to reduce debt, steps for success products, transform corporate culture, increase profitability and present organizational improvements. Kodak was late to the game in their shift to digital and has been playing catch-up. Though they embraced digital image resolution from early on 1980s and stopped advertising film digital cameras in 2005, the company could hardly compete and retain the business they dominated for so very long. After customers stopped purchasing the film the majority of the Kodak's essential resources and capabilities started to be useless, the global distribution shed its benefit and people started out using Computers instead of photo finishing labs. Kodak's competitiveness as a vertically integrated business diminished and the business model of creating money about film would not fit with photography. The provider network was rendered outdated, knowledge possessions in chemistry and production became outdated. No administration strategy might have changed that. The digital revenues wasn't able to compensate for the loss in film revenue; instead digital camera prices declined speedily reducing little profits. Gadgets giants such as Sony, Nikon, and HORSEPOWER developed reference bases that had been much better than regarding Kodak. The corporation has solid brand and global existence, was technologically superior with engineers and scientists, used millions in research, however the threat from Fuji resulted in downsizing. Kodak entered appearing markets just like china and kept delivering new digital camera models, digital client products and services. It recognized the threat and pioneered digital imaging and pushed this even though it made film outdated. Kodak tried to embrace, develop and commercialize digital image resolution. The creation of mobile digital cameras further crippled the restoration for Kodak. Dynamics of competition has evolved in the digital world. It really is no longer accuracy mechanics nevertheless electronics which is in demand now. Digital printing business had moderate success, but more and more people are producing at home and this success might not last long. On-line picture showing services is definitely facing firm completion from Google, Flickr and others. Bothersome innovation provides destroyed the cost of Kodak's solutions, its global position and its particular capabilities. The very fact that Kodak is still conducting business shows...

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